![]() While Comcast business NBCUniversal is also investing in SVOD Peacock, the X1 platform is meant to add value to its traditional pay TV subscriptions. “However, as the increased engagement with broadcast-led video services shows, if the linear channels can continue to adapt and provide a strong OTT offering for audiences switching from scheduled TV channels, they have an opportunity to retain them, albeit on a different medium." “At first glance, the decline in linear TV viewing looks to be a worrying trend for broadcasters as their traditional audience begins to drift away,” said Minal Modha, research director at Ampere Analysis, in a statement. ![]() The firm found that engagement with broadcast-led video services has increased 26% since Q1 2023. Still Ampere Analysis data found that while the percentage of internet users who claim to watch little to no linear TV on a typical day increased 22% between Q1 2021 and Q1 2023 to reach 45% - that providers’ own investments in streaming offerings has helped continue engagement with those audiences. ![]() GlobalData also showed that as SVOD subscriber volume expanded at a compound annual growth rate (CAGR) of 30% between 20, while pay TV comparatively only grew at a 4% CAGR, primarily due to cord-cutting trends.Īnd Comcast itself has continued to lose traditional video subscribers, losing 614,000 in Q1. New research from GlobalData found that revenue from traditional pay TV services, (including cable, satellite and terrestrial) will decline from $218 billion in 2022 to $194 billion by 2027. Xumo Enterprise snags another win, powers FAST channels for TCL refreshĬomcast is looking to enhance its own pay TV experience with free content as traditional video industry subscribers and revenue contract. Contacted by StreamTV Insider, a Comcast spokesperson declined to comment further on a timeline or whether that means more Xumo-branded or third-party FAST content.įor FAST channel, Comcast is integrating content within its own X1 platform here but also helping others to launch built-in FAST channels as well via its Xumo Enterprise unit, including Google TV and smart TV OEM TCL. In a separate interview with StreamTV Insider in June, Amazon Fire TV’s Charlotte Maines discussed the secret sauce of the free live TV experience on Fire TV – including the ability to surface relevant free content throughout the UI to help users find it wherever they might be.Īs for Comcast, the company said “this is just the beginning” of plans to boost customers’ TV subscriptions through FAST offerings, with plans to pull additional channels into the programming guide at a later date. ![]() “It’s actually often a very deep integration on the engineering side, to have the channels presented in a way that’s very familiar to the consumer,” Petrie-Norris commented, speaking to the FAST channel integrations across Xfinity Stream, Now TV and X1. ![]() Speaking at a keynote session at the StreamTV show this summer, Xumo Chief Revenue Officer Colin Petrie-Norris said a positive for Xumo is that it’s taken a very integrated approach from day one. ![]()
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